Note: I promised that I’d ask Richard Stallman if I had represented his ideas correctly. Turns out I hadn’t. I have pasted his response in the comments section below. It’s a fascinating debate, and goes to the heart of Talknormalism: if you describe something with a misleading name, then you start to make assumptions based on the name, not on the facts.
Before I went on holiday, I pointed out the address of the Google Ngram viewer, which originally came from my creative friend Ryan Hayes. Ngram allows you to search for the frequency of a word or phrase in books going back to 1500: the database is 500 billion words. You type in the phrase, and it draws a graph for you.
You can imagine that after a couple of Mojitos on Miami Beach last month I was thinking about little else, so here’s what I thunk:
1. Intellectual property
I once wrote a book criticising the abuse of our intellectual property laws, but the more people I meet who have profited from them, the less I feel like defending IP in its current form. I particularly recall speaking at a very posh luxury goods conference in Paris which made me want to set about my fellow panellists with a cosh.
Dr Richard Stallman of the Free Software Foundation is the enemy of lazy IP thinkers, and in this article he argues that “intellectual property” is a meaningless term, popularised for propaganda purposes by the people who have most to gain financially from it, and that it was rarely heard until 1990. Here’s the Ngram of intellectual property that he created, showing how recent the concept is:
Original research: Dr Richard Stallman
As committed Talknormalist Brett Hetherington writes on his blog, “we live in superstitious times”. Having seen my tip, he used Ngram to go searching for “angels”, and discovered that, in a secular age, we’re actually writing twice as much about these fantasy beings as we were 30 years ago. Brett or Dr Stallman might argue that intellectual property is no more real than the idea of an angel: both concepts being a convenient construct designed to give power to, and increase the revenues of, global organisations that seek to exploit us. I’ll email Dr S to ask, and Brett can comment below if he thinks I’ve overstepped.
Original research: Brett Hetherington
3. Paedophiles (or pedophiles)
Moral panic or long-overdue recognition of a problem that was ignored for too long? Although the term was coined in the 19th century, we certainly write a lot more about paedophiles these days.
4. Low-hanging fruit
The Patient Zero of buzzword bingo was not always so pervasive. The phrase took off at about the same time as “intellectual property” did – probably because many of the same people were using both phrases. If some consultancy firm made up the phrase “low-hanging fruit” today, it would probably use IP law to protect it, and we’d all have to talk about MegaGlobalConsult Low Hanging Fruit™ instead. I think I’m saying that we got lucky, but it doesn’t feel that way.
5. Honesty and transparency
The great thing about “transparency” is that it doesn’t have ethical baggage – it’s a technical description of your activity that’s suited to amoral business relationships. Therefore transparency is a much more useful word than “honesty” if you work in marketing. Transparency is jolly popular lately, but honesty is in long-term decline – in books, anyway. And we write more often about angels than we do about honesty, which is proof that we’re collectively bonkers.