I was scanning the comments to this excellent blog post about how our jobs are getting worse. One of the commenters asked: “When did a job become a ‘role’?”
My guess is, about the time that we started to think of ourselves as the romantic leads in a heroic work-based melodrama, which is about when we started to treat CEOs as philosophers and action heroes rather than businesspeople. Graduating from a job to a role implies we are acting the part rather than just doing something. We’re important enough to have an image.
As in any soap opera, in business not all roles are equal. Some hams overact to get attention. For example, a dedicated Talknormalist passed me details of Steve Lundin at BIGFrontier (“Our event archives provide a walk through the wild west days of Chicago’s burgeoning technology scene”), who is apparently the company’s Chief Hunter and Gatherer.
He’s certainly playing a role. You might have an opinion as to what that role is; I’ll let you come up with your own description.
Research on Factiva shows that, in UK work-related press articles, the roles-to-jobs ratio changed dramatically between 2001 and 2007. In 2001 there were about 10 jobs for every role. In 2007, the number of roles peaked: there were only four jobs per role in the press. Then, when the recession hit, the ratio declined to seven jobs per role. The higher this graph went, the more we were writing about roles:
Compare the shape of the graph with the Office of National Statistics estimates of UK employment and UK vacancies during the same period:
Best to be cautious when drawing a conclusion from this, because more or less every economic graph goes up between 2001 and 2007 and then goes off a cliff. But I’d guess that, when everything seemed exciting and full of promise, we fantasised (and were told) we had an important role. When we were fired, it was from our meaningless jobs.