You read the blog, soon buy the book

The first Ronald McDonald. Note that Mr McDonald is now the company's chief happiness officer, which makes me want to shove his head down a toilet even more.

To quote John Oliver from The Bugle podcast: “We are back! Is it better than ever? No. It was happening, then it stopped for a little bit, now it’s happening again.”

As Talk Normal starts the Autumn term, I have announcements.

News part one: monetization of assets

There’s going to be a Talk Normal book. That’s right! In a while you’ll be able to read the best of Talk Normal by paying money for it, rather than getting it for free!

But there will be lots of new material too. Before I write it, I have a question:

News part two: crowdsourcing

What would you want to see in the book of Talk Normal?

Imagine it’s the sort of stuff you get only on prescription. Suggest something in the comments, or email me if you are shy. There’s a limited edition Talk Normal mug for any that I use in the book.

News part three: don’t worry, I’m in control

People who should know better put me in charge of the Market Research Society‘s Social Media Conference on 23 September. Are they mad? I had to tell them that I might not make the planning meeting because I’ll be on the way back from Bestival. They would never have had this problem had they booked Brian Conley.

The keynote’s being given by Andrew Keen, who wrote Cult of the Amateur: How the Internet is killing our culture. On the face of it, it’s like putting on a Vegetarian Society conference and asking Ronald McDonald to keynote. I’m hoping it kicks off a bit, then at least I won’t have to do the: “No questions? Ha ha well it must have been an excellent presentation ha ha” covering thing after he finishes his speech.

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