Artist's impression

I’ve monetized my eyeballs. Talk Normal to go: the Observer called it “Your new favourite book”, and who am I to disagree? Click on the book to buy it now. Or, listen to me talk about it:

10 Responses to “The book”


  1. 1 Bill October 29, 2011 at 3:19 pm

    Love it. Hey let’s touch base on this in a few weeks to see if it’s gotten any traction.

    I worked in technology for the first part of my career, then I went into consulting, change management stuff. I took a few years off to work in non-profits then got back into it. So, of course, I started by going to networking meetings of all kinds. What I found was that I had no idea what people were saying when I asked them what they did or what they were working on. After a few meetings I discovered that they had just changed the names of the problems, sorry issues/opportunities, I was working on three years earlier. What a relief, I didn’t need to be retrained, just re-jargoned.

  2. 2 Marcia October 31, 2011 at 2:15 pm

    Don’t forget “align”. We must align because apparently we can’t “agree” on anything.

  3. 4 Erich Spencer August 27, 2013 at 4:16 pm

    Delightful book. A quick and easy read. Useful advice. Thanks!


  1. 1 The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die | Fast Company Trackback on October 28, 2011 at 3:08 pm
  2. 2 The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die | Global Advisors Trackback on October 28, 2011 at 3:20 pm
  3. 3 Broadfield Media – The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die Trackback on October 28, 2011 at 9:01 pm
  4. 4 The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die | Paragon Strategies Blogsite Trackback on October 31, 2011 at 6:42 pm
  5. 5 What are You Reading? | Better Writing in Business Trackback on November 23, 2011 at 6:11 pm
  6. 6 Three tips for clear writing « Design Basics Trackback on April 8, 2012 at 4:01 am

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