Posts Tagged 'From the vaults'



Presentations to inspire you

This blog is sometimes accused of being too cynical about, well, everything. My first response is that there’s a lot to be negative about, but occasionally I like to inspire rather than criticise.

My post abut the excellent publicity video for the Retro Encabulator has proved to be an inspiration for Talknormalisers everywhere, and some readers have pointed out that the story does not stop there, as the technology was enhanced and licensed, eventually becoming the Turbo Encabulator. Those of you who worked in Chrysler dealerships will be familiar with it.

You can keep your Steve Jobs. If you’re looking for a difficult presentation done well, check out the videos, still some of the best examples of how to make sense of difficult technology. This was a simpler age: there’s not a PowerPoint slide in sight, but I feel the presenter captures something that today’s tech keynotes strive for, but miss.

If that’s not clear enough, it’s explained in more detail here:

Post-PowerPoint stress disorder

It’s not exactly pushing the boundaries to say you don’t like PowerPoint. Our common dislike has even become a sort of business non-apology apology. When someone says “I know the last thing you want is death by PowerPoint ha ha”, what they are really saying is, “Sod you. You’re getting 20 slides whether it’s the last thing you want or not.”

I was trying to work out how much of my life I have spent looking at PowerPoint slides. Over the last 15 years, as an absolute minimum, I have spent at least three hours a week looking at presentations. If I spend 12 hours a day awake and get Sundays off to sit in the corner crying softly, that’s two weeks of every year. When I got involved with the exciting worlds of business and technology, sitting in room trying to work out why I am staring at pictures of two racially diverse men shaking hands wasn’t how I saw my future.

I earn some of my money presenting webcasts, where often the preparation time includes the following conversation:

Me: What does the slide with the man punching the air in front of the graph with the line going up next to the cloud inside the interlocking oval shapes balancing on the three pillars mean?
Vendor: (consults notes) It means we add value.

I’ve collected three examples of the type of slides that have been quietly making me crazy in 2009. I know the last thing you want is death by PowerPoint, but I could make that into three bullet points, maybe add a flow chart of my slow descent into fatal madness, perhaps some clip art of a doctor strapping me into the straightjacket…

First category: What the hell are you looking at? Or: why have so many slides got pictures of casually-dressed self-consciously ordinary people looking into the middle distance on them? Like this one from Cap Gemini:

If you’re wondering what the bland expression on the face of the data centre manager is meant to imply to us, I have discovered that he’s thinking these batman pyjamas are comfortable. I offer you this as evidence: recognise the expression?

(Click on the picture to buy the pyjamas. They’re top value at £22 from Great Universal. I’m hoping for commission).

Second, if you need three paragraphs to explain the diagram then you didn’t draw the bloody picture properly. Note to IBM: when you show your diagram to people and they tell you it needs some explanation or it looks like a lot of blobs with arrows coming out of them, don’t make the explanation even more opaque than the picture:

And third, what are you graphing against what? I’m talking about diagrams with the structure of something along the bottom and then two different categories up the sides and then layers of other things at the top and then lines across the middle and then some extra blobs that don’t relate to the graph in the top corners. Best done using bright colours or 3-D shapes so that no one notices.

I know the last thing you want is death by PowerPoint but this next one might just kill you. Combining elements of all the above, here’s one from Big PowerPoint itself that just makes no sense at all:

If you created this slide, I’ll enable one more business imperative for you: I’ll give you a mug if you can explain what it means to me. If the rest of you have any slides that you think deserve an unsympathetic audience, you know who to send them to.

I take comfort in the knowledge that, though I have lost months of my life looking at these crimes against communication, I’m better off than the poor sap who spent years training as a graphic designer and then ended up having to draw them.

Feeling relaxed? Then watch this

It’s a couple of years old now, but if anyone can find a more toe-curling radio interview than this classic, recorded with Icelandic ban Sigur Ros for NPR, I’d like to hear it. Scratch that! I don’t want to hear it, I’m still too tense after listening to this one all the way through. Next time that I’m struggling to work out the definition of 10 Base-F having asked someone to explain it five times, I’ll count my blessings.

The price of freedom is eternal vigilance

amber lightFrom time to time, in order to protect ourselves from those who would subjugate us with needless conference calls and kill our spirit with pointless blue sky thinking, we need to be aware of imminent and terrifying threats to Talknormalism. That’s why I’m raising the Talk Normal Crap Defence Readiness Condition to CrapCon 2 this week, its highest level yet. Well, the only level yet. It puts us on guard that there are people who would destroy everything we stand for to achieve their aims. That’s why there is a little amber light in the column on the right. Ha! Take that, world.

The reason, of course, is the imminent launch of Windows 7 and the marketing drivel that accompanies it. Most software launches contain their fair share of meaningless aspirational twaddle spoken by paunchy men in casual shirts, but Microsoft has always outperformed the market in this respect. Older Talknormalists will recall the launch of Windows 95, which included displaying the Microsoft logo on the Empire State Building and sailing a four-storey-high Windows 95 box into Sydney Harbour (a feat of self-regard copied later on the Thames by Michael Jackson. Draw your own conclusions).

This is an image from that era which will haunt me for a long time:

You make a grown man cry. Indeed.

Fast forward 12 years, and for the launch of a product like Windows Vista most sensible companies would have coughed gently and stared at their shoes. Microsoft parked a stage in the forecourt of the British Library and put on a concert by The Feeling to Crank UP the Wow! (their emphasis on “up”) as fearful academics cowered inside and waited for guys in branded polo shirts to sod off.

You’d have thought that the evidence from the Windows 95 video would have warned the PR company not to do anything to encourage Microsoft employees to dance. Maybe permitting them to jig about self-consciously is less embarrassing than letting them speak? We’ll soon have plenty more evidence to help us decide. Until then, I wish you luck in the dark days to come.

Careful with that Dingle arm

We might have PowerPoint 2007 to help us these days, but this groundbreaking 1997 publicity video for the Rockwell Automation Retro Encabulator continues to influence the presentation style of most of the technology execs that I meet.

If you’d like to know more about this fascinating technology, you can find out about it here. If that is still not clear, try here instead.

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