Archive for the 'Links' Category



The War On Hyberbole

Forget the death, maiming, destruction and ruinous expense: war can also be an opportunity to photograph your dog

We’re at war. I’m sure you noticed.

There are the usual military wars but, for people who like to call talk radio stations at 4am or visit their golf club bar to complain, the real wars are closer to home.

For example, if you’re the type of person who, before forming an opinion, wonders “What would Jeremy Clarkson think?”, you will have noticed that there is a War on Motorists going on. Don’t worry, car fans. I live two minutes from the A12, and I can tell you that you’ve already won this one. My advice to militant motorists: rather than whining about speed cameras and fuel tax and congestion charges and cycle lanes and car parking charges in the letters pages of local newspapers, open up a second front. Tarmac over the Eurostar line and invade France. Just as long as you promise not to come back.

The Mail tells us that the government is busy recruiting ex-ministers for a War on Dole Cheats. I approve of less thieving, but Labour ex-ministers of all people should know that it’s easier to start a war than to win one. Note also that Dole Cheats have been abusing the well-intentioned Tanks for the Homeless scheme for so long that they’re armed and ready to fight for what isn’t actually theirs. Well, they would be, but The Jeremy Kyle Show is on in half an hour, and after that the chippy’s open.

A quick scan through today’s news also shows that there are wars of varying believability being waged on our behalf on antibioticscybercrime, gold, de-legitimization, and media center software. It’s not an exaggeration, because they are exactly like real wars! If someone has to die so that media center software can be defeated, one day our kids will thank us.

Also in the news: Lance Armstrong has declared war on the French hotel industry. Either that or he complained about some French hotels; but that doesn’t sound quite as exciting when you’re writing a headline.

Among blogger armchair generals you’re never more than a couple of posts away from a fictitious War on Something. For example, over at loopy United Liberty, the dastardly US Government is waging a war on dogs, in which we must take sides:

A world where drugs are widely available legally would be supremely preferable to a world in which I have to fear that a SWAT team will break down my door and kill my pets

it concludes. I’m curious to see half a dozen sausage dogs in camouflage jackets trying to load a mortar, but I can’t say I’m rooting for either side, based on this article.

You could say – wait for it – that I don’t have a dog in this fight.

With everyone – and now their pets – currently conscripted in some media-invented war or other, our armed forces are going to be overstretched. I have a way to cut the workload: we can beat the internet’s lazy writers at their own game by declaring a War On Hyberbole.

There may be a million-strong Blogger Army against us, doubtlessly even now claiming they would die typing for the right to exaggerate, but I’ve got a plan to win that can’t fail.

1. We wait for one of the Blogger Army to announce that he or she is the General.

2. Ten comments later the rest of them will be far too busy complaining that this is exactly what Hitler would have done to fight against us*.

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* Ironically, on this occasion they would be correct.

Kicking off

Wayne's father Mickey

I completely agree with Sally Whittle’s excellent blog about the desperate press releases that use the World Cup as a hook to write about something else entirely.

I’d nevertheless like to point out to all these opportunistic press releasers that Talk Normal had got there first.

Pepsico management, enterprise databases and Nicole Kidman are like drunk Vikings. I think.

Which element of this picture is the enterprise database?

Enthusiastic Talknormaliser Marc alerted me to a tweet earlier this week from IDC:

jbozman It’s becoming very clear that enterprise apps and databases will be the “straw that stirs the drink” in the enterprise server refresh cycle.

I’m delighted to hear it. I just don’t really know what I’m hearing. I was worried that everyone else knows what being a straw that stirs a drink is and I didn’t, so when I started to type the phrase into Google, I was pleased that it immediately suggested, from previous searches, “what does the straw that stirs the drink mean?”. Educate us, bountiful internet:

The urban dictionary suggests that it is a term used to describe someone who is the life of the party, and suggests Party Viking as an alternative – which I like much more, as “databases will be the ‘Party Viking’ in the enterprise server refresh cycle” suggests your software is even now wearing a little plastic helmet with horns on it. It is stripped to the waist and barfing behind your data center’s sofa. I don’t think that’s what IDC means, but I wish it was.

The journal Strategy and Leadership has an article about Pepsico management, which uses the straw-drink analogy as its title. The abstract explains the process of being the straw that stirs the drink as: “Strategic Planning is clearly a line function at PepsiCo”. Clearly this concept is not all about Viking hats.

Over at eLearn University, I consulted “The Defining Moment: The Straw That Stirs The Drink Of Motivational Leadership” to learn that “There are three ways to transfer your motivation to others. Give them information, make sense…” and then I gave up before I got to how to tell the story of your Defining Moment, lacking as I was in motivation to finish the sentence. They tell you this at Leadership University? God knows what they teach at Leadership Remedial School.

And I also find also that, according to The Hidden Meaning of Birthdays by Nancy Arnott, Geminis are this type of straw - as long as they are Geminis who were born on 20 June. Think of the Party Vikings she suggests like Errol Flynn, er, Nicole Kidman or, um, Lionel Ritchie. According to Arnott, people born on this day are inevitably straws that stir drinks, which suggests a possible management fast-tracking strategy at Pepsico: get Ritchie in. He’ll kick ass All Night Long.

But back to the 20 June Geminis: “Expressing your passionate feelings tends to churn up strong emotions in those around you… every event at work and on the home front elicits a Richter-scale reaction from you,” she says; which sounds about as unlike Kidman or Ritchie as it’s possible to get.

But what do I know? I don’t even understand a phrase that can be variously used to describe acting like a Viking, the process of strategic planning at a multinational consumer packaged goods company, talking about yourself under the pretence that you’re inspiring people, exuding earth-trembling passion in the style of Nicole Kidman or, to bring us back to where we started, making it obvious to people that their old computers are too slow.

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Talk Normal in meatspace

"Tools that help us": keeping my options open on instruments of torture; you never know.

Thanks to Claire Thompson and her extremely constructive The Tools That Help Us initiative, I’ll be a panellist in a session called Cleaning Up Communications at Tempero, 14-16 Great Portland Street, London W1W 8QW, on 25 June at 2pm.*

Click on the link to sign up. It’s free. Also on show: Darika Ahrens, Grapevine Consulting, on #fixpr; Richard Ellis of the Public Relations Consultants Association; Molly Flatt, 1000 Heads; Adam Parker, An Inconvenient PR Truth.

I’m allowed to talk for five minutes – rather than the five hours I’d prefer – so I’m taking advice on what to say if you’re coming along and want me to do requests.

Otherwise, show up and ask me a question, and we can exchange ideas. Remember when we used to do that? Now we can go to Twitter and ask the opinion of millions of people we don’t know, instead of just five of us. But let’s give this conversation thing one more go. For old time’s sake. Promise I won’t ask again.

* To save you the trouble of looking it up: North Korea v Ivory Coast, Brazil v Portugal.

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Dr Eurfyl ap Gwilym gives Paxman a mouthful

I know I’m behind on my posts, but until I finish them off I’ve got a quite exceptional interviewee here to keep you occupied: Dr Eurfyl “you let me finish my point” ap Gwilym, senior economic advisor to Plaid Cymru. If there was ever an example of how simple, well-presented statistics can give you the edge in an argument – against Jeremy Paxman at his sneeriest, too – this is it:

Boom! Stay in school kids, and one day you’ll be able to argue like him.

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A near-death experience and made-up fluff

The author of the definitive biography of Canadian prog-rockers Rush is featured in this post! It doesn't get better than this, you're thinking.

Three weeks without a post! You must have been worried sick. Turns out I wasn’t crawling across the floor, desperately to reach the keyboard to tap out one last post before the horrific injuries inflicted by a deranged stalker finally did for me. I was doing my University exams, thanks for asking, which were arguably less fun.

The curse of antitalknormalism pursued me even in the musty corridors of the University of London. As one of my lecturers warned me: “In macroeconomics the answers aren’t hard. It’s trying to work out what they’ve asked you that’s the problem.” The second bit of that statement, at least, turned out to be true.

I’ve got a couple of posts ready for this week. Meanwhile, there’s time to answer the question asked by analyst and part-time Renaissance man Jon Collins, rock biographer (five stars on Amazon) and managing director of Freeform Dynamics:

No, Jon, I don’t make the graphs up.

The numbers are always real. Whenever there’s data and I haven’t told you where it is from, I found it by searching Factiva.com and sticking it into a spreadsheet.

On a personal level Mr Collins is both my webcast buddy and was voted the world’s second-best analyst (and the best in Europe) by a jury of his peers, so when he questions my rigour it is naturally hurtful. I’m only partially mollified when he tells me Talk Normal is his second favourite blog, because his favourite is the one where someone writes down what her husband says when he’s asleep, and I checked and she doesn’t have a single bar chart. But, being British, I’m keeping all this negative emotion inside so the bitterness can spill out inappropriately when I’m drunk.

Here’s another thing that might appear to have been made up for a joke. It’s a pygmy jerboa: an animal that looks as if the zoo ran out of fluff half way through inventing it.

Draw me a picture

I don’t want to tell you how to do your presentations. Oh, who am I trying to kid? I’d love to tell you how to do your presentations, especially if I might have to listen to one of them. As I’ve pointed out before, it’s not the design, it’s the lack of thought behind the slide that bothers me. Which is why I’m very fond of Indexed, a blog run by Jessica Hagy that publishes a graph or diagram drawn on an index card once a day, every day.

Indexed isn’t a secret – it even has its own book and range of T-shirts, and has clever graphs about anything from chewing gum to virginity to dog breeding:

None of her thoughts took longer than 30 seconds to draw (I’m guessing), but it probably much longer to think about the point they’re making – the opposite of most presentation slides I see. And five minutes of browsing at Indexed is more stimulating than most one-hour presentations. Try it. After a couple of minutes you’ll be chuckling to yourself and clicking on the little envelope that emails the picture of the index card to your mates.

This might not seem very relevant if you’ve got 30 slides to deliver on process optimisation at 9am tomorrow, but you’re so wrong. Nagy’s talent is to make us work out the point she’s making by using our imagination and making our own connections. You’re much more likely to understand and to remember it afterwards.

Of course, to do this, you do need to have a point - but that’s another post.

Even if you sneak just one Indexed-inspired thought into your presentation, you’re waking your audience’s brain from its bullet-point-induced slumber. Delete your corporate SnoozePoint, go to the pub for inspiration, draw your slides with a biro on index cards for tomorrow’s process optimisation presentation when you get home at 1am, and get ready to cause a sensation. Imagine your excitement when you wake up at 8.35 on the morning of the presentation thinking, “Why is there a pile of index cards where my laptop should be?” While you might be unemployed by the end of the day, you’ll be a hero of Talknormalism.

Passionate on demand

No matter how well the corporate communications job interview goes, best not to demonstrate this type of passion

More correspondence this week. See how good Talk Normal is when you join in?

I have just read a job application where someone writes that they are passionate about corporate communication… in the last few days, three young people in interviews have told me they are passionate about PR or technology. OFGS!

says our correspondent.

I think our chipper hooray-for-everything applicants are merely responding to their job market conditioning. If you doubt me, do a Google search for “Are you passionate about”. We understand that employers don’t necessarily want experience, it’s no secret that recruiters are a bitt iffy about people who sound like they might be black, but we’re apparently thrilled by candidates who lie about how passionate they are.

If you are selecting on passion you’re also probably going to disqualify the best applicants, because they are the ones who, when you ask if they are passionate about vegetables for example, will say “Of course not. I’m not mental”.

Yet we all know the requirement to pretend to be passionate on demand is part of the interview. If you’re recruiting at the moment maybe you could spice up your recruitment process by adding a short test with questions like “Do you find repetitive dull tasks thrilling?”, or “Is being treated like a child extraordinarily motivating for you?”, I bet you’d find a large proportion of people who would tick “yes”, simply because it’s an interview.

A quick scan of the job boards shows that that I could enhance my employability (let’s be honest, there’s quite a bit of headroom there) if I could bring myself to admit that, yes, I am passionate about change control (a business analyst), beer, tax, cake, and telesales. “IF YES THEN APPLY NOW!!!” the last advert says, hinting that it might be one of those telesales jobs where the ability to bully vulnerable people is the type of passion they’re looking for. But thanks to political correctness going mad you can’t put that in an advertisement any more.

I was surprised to find several advertisements asking if I was passionate about recruitment. You’d have thought that recruiters, of all people, would have realised the limitations of asking for fake passion; or maybe they just want to attract extremely insincere people. In the job you might have to simultaneously lie about the employer to the candidate, and the candidate to the employer. This is difficult for most people, but it’s probably more accurate to say that it requires a passion for commission than a passion for recruitment.

About.com even has a page of user-supplied answers for the interview question “What are you passionate about?”. I’d suggest that, if you need someone at About.com to tell you the answer to this question, your passion might be lacking an essential element; but then again, if recruiters are so bored that they have to ask you this question, it’s probably a crappy job anyway.

If I ever go to a telesales job interview I’m using this model answer from the article, as suggested by “Scar”:

I’m passionate about everything in the way most people are only passionate about their ‘pet’ subjects. This is both an advantage and a downfall at times: it means I give 110% to everything I do, whether it’s watching paint dry, stuffing envelopes, writing an article or running a company.

Please, please can someone let this guy run a company passionately for us, and tell us how it goes. He’s probably available: I looked up “Are you passionate about watching paint dry?” on the internet and, sad to report, it’s one of the few manifestations of passion on demand that recruiters aren’t seeking.

Operationalise with care

An early operation - homeopaths note: medical treatment like this can often seem more credible if you wear a funnel or a book on your head, or ask a nearby spiritual person to look concerned

I’ve just heard a politician state that his country was ready to “operationalise” a strategy, which obviously has consequences. Quite apart from anything else, a civil servant now has to draw up an operationalisation plan.

If civil servants are paid by the syllable, I can see the point in this. Otherwise, I’d like to helpfully point out – in the interests of public sector efficiency – that an operationalisation plan can also be described as “a plan”.

How far can we push this polysyllabilisationism? A bit further, it seems, but we’ll get to that. Operationalise is an excellent example of word obesity. It’s the vocab equivalent of stuffing a sock in your Y-fronts or padding your bra.

You can just keep stretching a word like “operate”. I took this word as a base to see how well we’re doing at stuffing it with extra syllables. Not surprisingly, useful extensions like operation and operational have more or less exactly the same long-term relative frequency, though operational is growing, maybe because it sounds macho:

Not much to see there. But let’s add the politician’s word that started all this: operationalise. To catch all the examples, I spelt it using both the -ise and -ize forms. This extension is getting much more popular. I’m guessing it is crowding out “put into operation”, which doesn’t make you sound important at all.

Just out of interest, I wondered if anyone had the nerve to commit a word like operationalisation to print and, I kid you not, there almost 400 examples of it in 2009 alone:

It’s becoming more popular, but not gaining in popularity as fast as operationalise. I think that’s for two reasons:

1. From the examples I could be bothered to read, there’s just no point to it; which is a disadvantage even for clever-sounding words

2. It’s just as hard to type as it is to say

Two good reasons to stop right here, but you know I can’t do that. On 29 October 2009, in the transcript of a Zygo Corporation earnings conference call, the world was introduced to the first ever recorded example of the word operationalizational in a business context. Nine syllables! I can’t help feeling that future historians will date some kind of decline from this moment, lamenting that a once great culture choked to death by gorging itself on its own syllables.

Indoctrinate your children now, before it is too late

A quick extra post for those of you with small children. You want to be a good parent, so start them off in life with a clear signal that they’re not going to take any crap in meetings.

The tiny clothes are nothing to do with me (I just found them on CafePress while Googling myself. Come on, we all do it), but I endorse the message. Order one for the special toddler in your life – or maybe they will sell a large size for your boss to wear at weekends when he goes to that special house where he sleeps in a big cot.

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