My pitch is the dozy sods that scribble ‘it’s revolutionary’ on the top of every tree friendly press release that comes via their inbox. And then next up are the ‘dozy sods’ that don’t contact the previous dozy sods for writing such piffle with reference to their tree friendly press release.

Meanwhile the general public, hyped up over the talk of revolution, are milling around the Bastille looking like a bemused flash mob.

The result: more work for journalists reporting revolutions, more work for PRs inciting revolutions and more work for the bailiffs as each revolution goes tits up taking the workers bank accounts with them.

Oh yes and Apple and Microsoft post quarterly revenues of $15bn each.

Now there’s a revolution

But it’s a small enough sample that this could just be a coincidence, and I’m not enough of a stats nerd to get any deeper into this when there’s a weekend to be had instead.

Nevertheless I’m drawing a conclusion: if you want journalists to believe that you are going to be shifting some paradigms in 2011, you need to start bullshitting right away. It doesn’t matter that you don’t know what you’re going to be doing in 2011 yet, because the pre-existing impression of a revolutionary attitude would be the important thing, not the importance of what you’re doing.

Good job Kate’s called for a white paper and Helen is offering a handsome budget. This will be important, dare I say revolutionary, work.

Tim – What budget did you have in mind for this ground-breaking piece of research?

I think in years gone by they might have ‘improved’ these things but today they are redefined. I haven’t of course done any proper research into this so I’m not in a position to suggest how many ‘redefinings’ lead to a revolution. But I think there might be a link.