Obviously my close personal connection with Katie Price means I have a personal interest in the outcome of Celebrity Big Brother – though obviously only from the point of view of corporate social responsibility; after all, I’m not a moron. I could go on and on about this, but it’s a better use of your time to listen to Stewart Lee explaining how corporate sponsorship sometimes works. The first five minutes of this clip tell you everything you need to know about “a brand profile awareness marketing marriage made in heaven”:
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